#31: How to Launch a Product Online with Jeff Walker

On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders. He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills. He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents. So as you can see, sales and marketing didn't necessarily run in his blood from day one. He was an average guy who made an extraordinary impact on many people's lives and continues to do so through his teachings. That's why I am honored to have Jeff on the show today. Before you listen to the interview, I want to share one more thing with you and that is that Jeff just wrote a book called, Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love And Live The Life Of Your Dreams, and for a very limited time, you have an opportunity to get the book for free -- you just have to pay for shipping and handling -- and in addition to the free book, he’s throwing in a bunch of free bonuses. To get the free book and bonuses, go to amyporterfield.com/launch. In this episode, here’s what we’ll cover:

How I met Jeff and how my life changed as a result of meeting him

Tony Robbins’ response to the information Jeff shared with him

Jeff’s failure in the corporate world, and his stint as a stay-at-home dad

The day Jeff's wife's cry for help shook him to his core

The amazing story of how Jeff went from being unemployed and desperate to making a million dollars in less than an hour

Success stories from those who started small and grew big

How dropping hints can build anticipation before a launch

The launch that brought Jeff’s wife home

How Jeff figured out how launches work for many different types of industries

How to know what your customers need from you

Jeff's view on your email list

The decision I personally made that totally changed my business

And so much more!

Key Takeaways

Dropping hints about something to come is a great way to build anticipation before a launch

Successful product launches aren’t magic, but are based on how the mind works, and pull people in

Done right, people will eagerly anticipate your next move and look forward to everything you do

There are 3 core sequences in a launch:

Pre Pre- Launch, when you agitate the market and get people interested

Pre-Launch, when you build value through videos, blog post, and social media

Open Cart, when you actually start taking orders

It’s important to find out what people’s hot buttons are and then create products that meet those needs

There are three types of launches that part of the Product Launch Formula:

Seed launches, when you start with no product (and in some cases no list) and you get paid before you even create the product

Internal launches, where you do a launch just to your list

JV launches, which are more complex and therefore should not be your first launch

You must focus on building assets in your business, and the most important asset you can build is your email list