What's the Science of Changing Someone's Mind?

What's the Science of Changing Someone's Mind?

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Episodio
165 of 422
Duración
48min
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Inglés
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As the world becomes more and more polarized, and people become more entrenched in their ideas, Will and Mango explore how we can find consensus, and what the science tells us about shifting public opinion. Plus, we look at how Heinz's disastrous attempt to change Australia's opinion on condiments and why it took such a long time for the pie chart to catch on.

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