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Scrum.org

Scrum.org Community Podcast

On this episode of the Scrum.org Community Podcast, Dave West welcomes Professional Scrum Trainer Bogdan Onyshchenko to explore the Agile Product Operating Model (APOM). They discuss how APOM offers a holistic, principle-based approach for product organizations—going beyond Scrum to address team motivation, vendor management, strategic decision-making, and more.

Bogdan shares insights on the importance of transparency, frequent delivery, and self-organization. The episode also gets into balancing prescriptive advice with flexible principles, understanding the “why” behind agile practices, and using APOM as a practical tool for improving outcomes and value delivery.

Listeners will gain practical guidance on applying APOM in their own organizations and learn how this evolving model continues to support teams and leaders in delivering value effectively.

Learn more about APOM. 

Topics covered:

Defining the Agile Product Operating Model (APOM)

Practical Applications of APOM

Balancing Prescriptive and Principle-Based Approaches

The Importance of Understanding the "Why"

Operating Models vs. Frameworks

Practical Application of the Agile Product Operating Model (APOM)

Building on last week’s episode on AI and Operating Systems in SMBs, Dave West and PST Yuval Yeret dive into the challenges of scaling small and medium-sized businesses.

Dave shares lessons from growing an organization from a small team to over 100 people—navigating silos, new stakeholders, and keeping teams outcome-focused. Yuval highlights common scaling pitfalls and explores frameworks like EOS, Scaling Up, and D4X, emphasizing vision, strategic goals, and evidence-based management.

Learn how to maintain agility at scale, build cross-functional teams, and create an operating system that drives sustainable growth.

Resource - Mastering Organizational Traction Trail Map

Scaling SMBs Without Losing Agility

AI is forcing organizations to rethink how they operate. In this insightful conversation, Dave West and Yuval Yeret discuss the emerging need for a new organizational “operating system” that integrates AI into strategy, structure, and execution. They highlight the role of product thinking, OKRs, and continuous improvement in turning AI from hype into real business value.

AI and the Implications for your Organization’s Operating System

In this special episode of the Scrum.org Community Podcast, Dave West sits down with Ken Schwaber, co-creator of Scrum, to celebrate 30 years since the initial introduction of Scrum at OOPSLA 1995, from which the paper, The Scrum Development Process was based.

Ken reflects on the origins of Scrum, the cultural challenges faced during early adoption in large organizations, and the critical importance of transparency, honesty, and teamwork. He shares insights into how Scrum has influenced software development practices such as DevOps and continuous delivery, and offers his perspective on AI as a tool to support—rather than replace—human teams.

From early pioneers to the modern evolution of Scrum, Ken shares stories, lessons, and hopes for the future: that Scrum will continue helping people and organizations achieve fulfillment, innovation, and success.

Join us for a thoughtful, candid conversation with one of the foundational voices of Agile.

Reflecting on 30 Years of Scrum: A Conversation with Ken Schwaber

In this episode of the Scrum.org Community Podcast, host Dave West is joined by Dr. Alan Brown—professor, executive advisor, and expert in AI and digital technologies—to explore how Agile teams can adapt and thrive in a rapidly evolving AI landscape.

Dr. Brown discusses the current state of AI adoption across industries and the need for thoughtful integration of AI into knowledge work. From model and prompt engineering to context and governance, he outlines the four key engineering disciplines that Scrum teams must understand. The conversation also highlights five critical pressure points organizations face—complexity, change management, alignment, value delivery, and people—and how Scrum can help teams respond to these challenges.

Rather than replacing Agile, Dr. Brown argues, AI augments it—opening up new opportunities for delivering value, improving decision-making, and accelerating learning.

Listen now to learn how to harness AI responsibly while staying true to Agile principles.

Adapting Agile for the Age of AI: A Conversation with Dr. Alan Brown

In this episode of the Scrum.org Community Podcast, Dave West and Dimitrios Dimitrelos, Business Agility Lead, Accenture Greece, PST, explore the powerful role incentives play in Agile transformations and the Agile Product Operating Model (APOM). Dimitris shares a striking story of QA teams inflating bug counts to meet performance metrics, highlighting how poorly designed incentives can undermine collaboration.

They discuss strategies for balancing individual and team incentives, the limits of financial motivation, and how organizations can redesign performance management to support true Agile behaviors. Listen to learn practical insights for fostering collaboration, transparency, and sustainable motivation across your teams.

Key Takeaways:

 • How misaligned incentives can derail Agile transformations
 • Balancing individual vs. team incentives for collaboration
 • Understanding motivation beyond money using Herzberg’s theory
 • Practical steps to redesign performance management systems

Aligning Incentives for Agile Success

In this episode of the Scrum.org Community Podcast, Patricia Kong hosts a discussion with Elaine Lin Hering, author of USA Today Best Selling Book "Unlearning Silence," and Ravi Verma, a Professional Scrum Trainer. They examine how workplace culture and cultural norms influence who speaks up and why intentional communication matters.

Elaine explains that silence can be strategic or damaging, depending on context, and emphasizes the need for leaders to create environments where all voices are heard. Ravi shares his experiences with reactive versus reflective decision-making and the importance of transparency. They discuss practical strategies for encouraging voice and the significance of designing inclusive meeting practices.

Tune in to this inspiring episode that anyone can relate to!

Get more insights about Unlearning Silence in this article on the Professional Scrum Unlocked Substack!

About Elaine Lin Hering:

Elaine Lin Hering a facilitator, writer, and speaker. She works with organizations and individuals to build skills in communication, collaboration, and conflict management. She has worked on six continents and facilitated executive education at Harvard, Dartmouth, Tufts, UC Berkeley, and UCLA. She is the former Advanced Training Director for the Harvard Mediation Program and a Lecturer on Law at Harvard Law School. She has worked with coal miners at BHP Billiton,
micro-finance organizers in East Africa, mental health professionals in China, and senior leadership at the US Department of Commerce. Her clients include American Express, Chevron, Google, Nike, Novartis, PayPal, Pixar, and the Red Cross. She is the author of the USA Today Bestselling book Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully (Penguin, 2024).

About Ravi Verma:

Ravi Verma is a Public Speaker, Agile Coach, Scrum.org Professional Scrum Trainer, Evidence Based Management Consultant and Blogger with a passion for helping teams recapture the magic of making I.T. As the Founder and Chief Org Whisperer at The Org Whisperers, Ravi blends ideas from the world of Technology, Entrepreneurship and Organizational Development to develop strong teams and inspiring leaders at all levels of an organization. He recently co-founded his second startup - Al Dente, a platform that helps Agile Coach’s and organizations empirically improve business outcomes in tandem with Agile delivery frameworks like Scrum.

Unlearning Silence: Creating Space for Every Voice at Work

In this recorded episode of a live Ask a PST session held on September 16, 2025, PST Ryan Brook answered a wide variety of challenging questions from Agile practitioners! He explores the importance of vision-setting, accountability, and building a strong agile culture. Ryan shares practical strategies for leading distributed teams, breaking down silos, and addressing challenges such as complacency, unplanned work, and knowledge gaps. Drawing on his unique background as a chemistry teacher, he highlights how planning and decision-making skills translate into effective leadership.

Ask a PST with Ryan Brook - Agile Leadership, Leading as a Scrum Master, Coaching and More!

Artificial Intelligence is rapidly changing the way Product Owners work—from streamlining daily tasks to shaping strategic decisions. In this episode of the Scrum.org Community Podcast, Dave West is joined by Ruud Adriaans, Product Owner and Linus Wiggers, Head of AI from Productowner.nl to explore AI’s growing influence on Product Ownership.

They discuss how Product Owners can start small—by identifying time-consuming tasks and experimenting with AI tools—while also taking a bigger-picture view with vision, strategy, and policy. The conversation covers the balance of efficiency and quality, the importance of mastering AI prompting, and the benefits of hands-on experience through hackathons and personal projects.

Catch more insights at the upcoming Product Owner Event in Rotterdam Ahoy in the Netherlands on the 2nd of October 2025!

AI and the Future of Product Ownership

Procurement is often the missing piece in Agile transformations. In this Scrum.org Community Podcast, Dave West is joined by Mirko Kleiner, President, Lean Agile Procurement Alliance and Simon Reindl, Professional Scrum Trainer to explore how procurement’s traditional predictive approach can clash with Agile’s iterative nature—and how to fix it. They share how early involvement, transparency, and cross-functional collaboration between procurement, legal, and product teams can unlock greater agility. Learn how to apply Lean Agile Procurement principles, shift toward goal-oriented contracts, and align third-party relationships to deliver better outcomes faster.

Watch related webcast

Bringing Procurement into the Agile Product Operating Model

Mit PSTs Simon Flossmann and Martina Luenzmann

Scrum gibt es seit mehr als 25 Jahren. Es ist ein einfaches Rahmenwerk, um für komplexe Probleme erfolgreich Lösungen zu gestalten, die dabei Wert generieren sowohl für den Kunden als auch für den Produzenten. Obwohl es leicht und einfach zu verstehen ist, kann es schwierig sein, Wertschöpfung effektiv zu gestalten und zu maximieren.

Die Verwendung von Scrum stellt selbst erfahrene Product Owner:innen oder Produkt Manager:innen häufig vor Fragen wie zum Beispiel:

- Wie erweitere ich mein Mandat als Product Owner:in auch in einem traditionell geprägten Unternehmen?
- Wie lässt sich die Kommunikation mit Stakeholder:innen und Entwickler:innen noch produktiver gestalten?
- Wie optimiere ich die Gestaltung meiner Product Owner Verantwortung in einem skalierten Umfeld, d.h. wenn ich mit vielen Teams an dem Produkt arbeite?
- Wie kann ich in einem Umfeld mit kontroversen Kundenrückmeldungen Entscheidungen effektiver treffen?
-Wie kann ich Kund:innen und Nutzer:innen noch besser verstehen, um die Wertschöpfung für das Produkt zu maximieren?
- Wie vereinfache und beschleunige ich die Entdeckung neuer Innovationen, die signifikant den Wert des Produkts für Kund:innen und Nutz:innen erhöhen?

In dieser Folge von Ask a Professional Scrum Trainer beantworten Professional Scrum Trainer Martina Luenzmann und Simon Flossmann in einer Live-Sitzung deine dringendsten Fragen, wie Product Owner:innen noch erfolgreicher werden können.

German edition - Ask a PST - Product Owner Focus

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