4 myths and misunderstandings about doing business in Africa | Nomava Zanazo

4 myths and misunderstandings about doing business in Africa | Nomava Zanazo

  • Por
  • Episodio
      69
  • Publicado
      13 dic 2021
  • Editorial
0 Calificaciones
0
Episodio
69 of 288
Duración
23min
Idioma
Inglés
Formato
Categoría
Economía y negocios

Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research. After the talk, Modupe talks with Ndidi Nwuneli, the co-founder of Aace Foods, a producer and distributor of West African food products. Aace Foods is a great example of a company that is following Zanazo's advice for how American companies can do business well with African consumers.

Hosted on Acast. See acast.com/privacy for more information.


Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 1 millón de títulos
  • Títulos exclusivos + Storytel Originals
  • Precio regular: CLP 7,990 al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for 4 myths and misunderstandings about doing business in Africa | Nomava Zanazo

Otros podcasts que te pueden gustar...