Turn critics into allies | Bob Langert

Turn critics into allies | Bob Langert

  • Por
  • Episodio
      18
  • Publicado
      1 feb 2021
  • Editorial
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Episodio
18 of 287
Duración
26min
Idioma
Inglés
Formato
Categoría
Economía y negocios

When an organization is battered by critics, how does it usually respond? “Deny and push back, put out some sort of lame statement,” says Bob Langert, “and no progress is made at all.” But based on 25 years leading sustainability and corporate responsibility at McDonald’s, Bob proposes another way: To work with critics.

In this talk, he shares stories that take us from the Amazon to slaughterhouses, from tree huggers to corporate suits, all in the search for common ground with his greatest detractors.

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

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