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Descubre un mundo infinito de historias

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LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

The Cambridge Marketing Podcast

As 2025 draws to a close, our Opinionated Marketers reflect on the year that was.

Opinionated Marketers on: 2025

Among this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positive word to say about it!

Opinionated Marketers on: Trains, Logos and Design

Marketing is fast, demanding and often overwhelming. In this episode, we talk honestly about why the job feels so stressful, how burnout shows up, and why resilience varies so much from person to person. Psychotherapist and marketing consultant Kim Tasso explains warning signs, team pressures, remote-work challenges, and simple ways to lower stress before it hits a breaking point.

Why Marketers Are Struggling — And How to Cope

In this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Police.

We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences.

It's a Perfect listen for those interested in public sector communications, digital strategy, and community engagement.

The Reality of Police Communications: Strategy, Safety and Social Media

This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, climate policy twists and why the headlines don’t tell the full story.

Opinionated Marketers on: BUDGET 2025

Charles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expectations. They stress that AI is here to stay but due a reality check.

The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.

Opinionated Marketers on: AI BUBBLES

Social media consultant Daisey Cooke joins Kiran Kapur for a lively conversation about showing up online without losing your mind.

They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.

Social Media Secrets Made Easy: What Really Helps You Get Seen

From China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities.

This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.

Opinionated Marketers on: GLOBAL CONSUMER TRENDS

Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.

He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.

Why Great Copy Starts Before You Write a Word – with Jamie Thomson

Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.

Why Marketers Are Struggling — And How to Cope

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