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Unknown Media & Studio71

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.
For advertising opportunities please email PodcastPartnerships@Studio71us.com  
We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 
Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

The Create Unknown

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we kick things off with a deep dive on milk that somehow spirals into dental disasters, and ultimately lands on the worst Wi-Fi on earth. From there, we wrestle with a big question: why does so much modern storytelling feel like a photocopy of a photocopy?

Along the way, we discover how even polishing canoe tacks or serving wings can spark better ideas than bingeing another show.

We also talk about the unmatched importance of just saying “yes” when it’s easier to say “no,” the newfound affordability of having real experiences, and how small decisions can snowball into entire chapters of your life. As we wrap up, we’re reminded that the things you think are mundane might actually be your best stories.

Thanks for listening, and big thanks to our patrons. We’ll be back!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stop Being Boring

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we kick things off with a story that almost feels too strange to be real. What do a Price Is Right model, a mountain-climbing husband and a CIA operation all have in common? You’re going to want to find out.

That story leads us straight into the bigger question on Kevin’s mind: why does so much modern storytelling feel stuck on identity? Naturally, that triggers a deep dive into what Kevin calls the “identity paradox.” Why is it that we’re culturally obsessed with identity on paper, yet identity-driven stories rarely break through in a meaningful way?

Along the way, we explore why films like Rocky and The Green Book succeed where others don’t, and how great storytelling can utilize identity in a way you wouldn’t expect.

Big thanks to all our listeners and patrons for supporting the show—we’ll be back soon!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Does Identity Matter?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, Kevin takes on a deceptively simple subject – boredom. Why do some people feel trapped by it, while others barely experience it at all? And is boredom really the enemy, or could it be the hidden spark behind creative breakthroughs?

To really understand all this, we dive into a few studies that actually link boredom to lack of success, and we figure out how working toward something, whether it’s a book, a project, or just daily progress, can flip the script.

After that, Kevin exposes us to the frightening power of “shower thoughts,” the perilous dangers of digital distraction, and how negative thinking can LITERALLY DAMAGE YOUR BRAIN.

If you’ve listened to The Create Unknown before, you’ll know that the guiding light that has driven us through 260 episodes and seven years of careful creative exploration is to make something and mean something. But what does it MEAN to MEAN something? Well, to round things out this week, Kevin finds the answer.

Big thanks to our listeners and patrons for making it all possible, we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

You Need to be Bored

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, Kevin dives DEEP into storytelling, product creation, and creative independence. We kick things off with a deceptively simple question: can moral clarity actually make a story more compelling? Kevin critiques the rise of moral relativism, and the monumental challenge of making villains sympathetic without erasing their menace. From Thanos to Hannibal Lecter, he explores why clear stakes and unapologetic villainy often leave the strongest impressions.

After that, we get a peek behind the curtain on the progress of his book Sleep Warrior, and Kevin does some careful reflection reflecting on the balance between planning and improvisation. Drawing on Brandon Sanderson’s free novel-writing course, we talk about the differences between outlining and discovery writing, and the shocking strength of writing for yourself rather than chasing trends.

Kevin also opens up about his work with Curiosity Box and Ink Factory. He walks us through the journey from concept to product, highlighting some inventive and popular designs like the “assassin’s water bottle.” From engineering to packaging to shipping, he reveals the hidden complexities of bringing original ideas to life, and why revenue diversification is increasingly vital for today’s creators.

Finally, Kevin touches on creation versus imitation, giving fans tangible value, and how thoughtful product design can support the artists we love.

Big thanks to listeners for joining us—we’ll see you next week, and stay tuned for Matt’s return!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Secret Life of Kevin Lieber

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we’re tackling a question that feels more urgent than ever: what happens when culture fragments into a million tiny bubbles?

We start with the rise of “parochial bubbles,” the niche communities where creativity once thrived like Seattle’s grunge scene or LA’s metal bands, and we ask what happens when the internet erases the isolation that made them possible. Is hyper-specialization the new “scene,” or does it leave us with nothing truly shared?

From there, we take a good, long look at reboots, and how they MIGHT be our last common language. Superman, Batman, and Star Wars aren’t just franchises – they’re cultural life rafts in a sea of hyper-segmentation. Why do we continue to cling to stories from the past, and what does that say about us now?

We also unpack the paradox of choice in everything from entertainment to dating and beyond. With infinite options at our fingertips, are we actually less satisfied than when we all rushed home to watch Cheers or MASH together?

We round things off by asking the big question that’s been on OUR minds: what does all this mean for creators? Should you go all-in on your niche, or try to reach everyone? What happens to storytelling when there’s no longer a shared morality, or even a shared frontier?

Big thanks to all our listeners and patrons for supporting the show. We’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

You Live in a Bubble

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we’re asking a deceptively simple question: how should creators consume? We revisit the balance between watching, reading, and listening versus actually making. Is it possible to create without first consuming? Or does avoiding influence make your work stronger?

Through stories of building a comedy library on Netflix DVDs, discovering hidden techniques in books, and even the ripple effect of early YouTube creators like AVGN, we explore why consumption in service of creation can be the most powerful tool of all.

Along the way, we dive deep into the tricky territory of originality, subconscious influence, and the role of “craft” in any art form. Is originality just remixing what’s already there? And how do you know when you’re ready to stop studying and finally publish?

Big thanks to our listeners and patrons for being here—we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Secret to Creativity

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job?

We kick off the episode by talking about the video that stopped Kevin in his tracks: “I tried to follow my passion for art, but now I'm 32 and unemployed” by Kamikaze Shortbus. That makes us wonder – what does it really mean to be an “artist,” and why does that label often feel so…uninspired?

Next we explore the tension between being a “true” creative and working for someone else, and how Pierre Bernard from Conan O'Brien’s team walked that tightrope so seamlessly. Is it still your art if you're just executing someone else's vision? Or is it something else entirely?

We also break down why creative skills are often undervalued, why some of the most artistically gifted people perform terribly in school, and why it’s so difficult to measure creativity compared to more quantitative talents.

To round things out, Kevin shares his own experience with curbing his own passions, his paradoxical revolution against the corporate cubicle, and how he balances those two sides of his brain out to make something and MEAN something.

If you're an artist, creative, or anyone who's felt conflicted about turning what you love into what you do, this one's for you.

Big thanks to our listeners and patrons, Matt will be back soon!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is Art Really a Job?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates.

We start with Paul Reubens, better known as Pee-wee Herman, and his calculated decision to fully disappear into his character. Why would someone abandon their identity just to stay famous? And, perhaps more importantly, what does that do to a person over time?

From there, we look at other creatives caught between the ceaseless conflict between public persona and private self. Creatives like Larry David, for instance, who canceled a documentary about his real life the day before its release.

Then we dive into a story that’s honestly a little hard to believe. We talk about how Dilbert became a global hit thanks to a forgotten letter, somebody’s death, and a traffic jam. Does success have anything to do with talent, or is it just…luck?

Either way, success comes with its fair share of trade-offs. For today’s example, we explore just how much normalcy someone like Michael Jackson had to give up to even EXIST in public.

And finally, we turn inward: can creators truly enjoy art the same way their audiences do? What happens when consuming becomes competing? And how do you know if you’re preparing too long before you finally hit “publish”?

Big thanks to all our listeners and patrons for being here with us—we’ll see you next week.

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is Success Even Worth It?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Today’s episode kicks off with a huge shoutout to former guest Quackity, whose new app DABABEL takes voice translation to heights never seen before, rivaling the likes of the tech giants of Silicon Valley.

The core of today’s discussion, however, is about something far less futuristic: why is everything we buy seemingly getting worse? Kevin regales us with some first hand knowledge that illustrates how something as small as a manufacturing error can result in big, big consequences.

Matt brings in some much needed global perspective to explain why quality seems to be taking a nosedive across the board. Is it cultural differences? Economics? Or is plain laziness to blame?

This leads us to a pretty crucial question: does perfectionism matter? Why do consumers have to be experts all of a sudden just to shop for things as simple as a wrench or window? Have reliable brands gone the way of the dodo? Let’s find out.

Thanks to our patrons, old and new, for making these episodes possible—we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Everything’s Garbage

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Kevin kicks off this week’s episode by revealing how a lifelong disinterest in reading vanished after making one strategic decision that completely changed his outlook on writing.

As Kevin describes diving headfirst into fiction for the first time, we also explore the vitally important role that READING plays in understanding storytelling, what it means to truly observe people, and why writing is actually a lot more than just putting words on a page.

Next we unpack the differences between books and film, how male readership is quietly disappearing, and why so many great authors have left fiction behind. And, as a final cherry on top, we hit you with some essential book recs to take with you on your own journey.

Big thanks to all our Patrons, we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Does Reading Matter?

YouTube Rewind is officially dead after a near-decade run, and it absolutely felt like giving up in Saigon or Afghanistan. It started slow, exploded, and plummeted faster than... anything else we can think of. It's not common to rise to such heights so quickly and then become the #1 most hated thing on the platform, and it's actually quite a feat.

Kevin, a veteran of Rewind himself, has serious thoughts on why this happened and what it means for YouTube's commitment to itself and audiences. There's a lot in this one, from community suggestions for replacements to forcing YouTube employees to play Squid Game.

Thanks to everyone who joined in on this one, episode chat really drove the show. And a special thanks to the Patrons who make this show happen each and every week. You really are the best.

Patreon: https://patreon.com/thecreateunknown 
 
Join our Discord to talk with artists, creators, and fans of the finer things in online life: https://discord.gg/qAQV3Jw

Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
 
CREDITS: 
 
Hosts: Kevin Lieber and Matt Tabor 
Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU 
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 
Theme by Mega Drive → http://megadrivemusic.com 
Opening Animation: Kidmograph 
City Animation: Eric Langlay 
 
"The Create Unknown" is produced by Unknown Media. 
 
CONNECT WITH US: 
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 
» Follow us on TWITTER: http://twitter.com/createunknown 
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 
 
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Death of YouTube Rewind Means More Than You Think

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