How To Sell To Broke People | Ep 11

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - Challenge belief that broke people can't afford services.

(2:56) - Poor people's lack of money management benefits sales.

(3:32) - Everyone deserves equal chance to buy services.

(5:15) - Avoid self-sabotaging sales by giving equal opportunity.

(6:41) - Believe in leading broke individuals to abundance through program.

(7:32) - Be an equal opportunity salesman and genuinely help everyone.

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