The Business Behind Test Prep Tutoring | Ep 475

Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:24) - Sell the outcome of the product

(5:39) - The business model of test preps is extremely repeatable

(13:29) - Your fear gets in the way of inquiring

(13:58) - Giving services for free in exchange for feedback, testimonials, and referrals

(17:06) - 2 ways of reaching out: ads and referrals

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