268. Ryan Serhant: Owning Manhattan star and CEO & Founder of Serhant returns! BTS of the current state of real estate, creating a new genre of reality TV, and his decision to live his life completely public

This week, Jason is joined by returning guest and one of the most influential leaders in real estate, Ryan Serhant! He is the Founder and CEO of Serhant, now home to more than 1,500 agents with growth that has doubled year over year. He’s built one of the most followed and powerful real estate brands in the world with over 9 million followers across all social media. Most importantly, he is back on Netflix with season two of Owning Manhattan, showing a more competitive, more ambitious and more strategic side as he expands his empire beyond Manhattan in battles in the most cutthroat luxury real estate market in the world.

Ryan breaks down the current state of the real estate market and why the way people think about homeownership needs to evolve. He explains which markets remain stronger than ever, how banks are underwriting loans right now, and why it feels like everyone works for the government. Ryan shares his perspective on a potential rent freeze in New York, whether he’d ever consider going into politics, and the surprising parallel between divorce rates and the Fed lowering interest rates. He also unpacks the two largest referral sources in the U.S., why fear is often the only driver of lower prices, and how he approaches building trust in volatile markets. On the creative side, Ryan dives into creating a TV show no one has seen before, valuing the viewer’s time, launching a new genre of reality TV with season two of Owning Manhattan, the movie that inspired part of the show’s opening, and how Netflix checks compare to Bravo. He closes by sharing how he handles public attacks on his character, the four P’s, and why choosing to be an open book has been central to his success.

Ryan reveals all this and so much more in another episode you can’t afford to miss!

Host: Jason Tartick

Co-Host: David Arduin

Audio: John Gurney

Guest: Ryan Serhant

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