Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

0 Calificaciones
0
Episodio
1501 of 1615
Duración
1H 7min
Idioma
Inglés
Formato
Categoría
Religión y espiritualidad

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com

Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou

Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount

Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices


Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 900,000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $169 MXN al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Otros podcasts que te pueden gustar...