Brief Books Publishing

SUMMARY

 

BUILDING A STORYBRAND

BASED ON THE BOOK BY DONALD MILLER

 

SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING

 

CONTENT

The Power of StoryBrand

The SB7 Framework: Your StoryBrand

The Character: Making the Customer the Hero

The Problem: Identifying Customer Conflicts

The Guide: Positioning Your Brand as a Trusted Authority

The Plan: Providing a Clear Path

The Call to Action: Challenging Customers to Engage

Avoiding Failure and Ensuring Success

Transformation: Connecting with Customer Aspirations

General Analysis

 

ABOUT THE ORIGINAL BOOK

"Building a StoryBrand" by Donald Miller introduces the StoryBrand Framework, a seven-part formula designed to help businesses clarify their message so that customers will listen. The book argues that customers are the heroes of their own stories, not the brand, and a business should position itself as a guide to help customers overcome their challenges.

 

The core of the book revolves around understanding the customer's desires and problems, and then offering a clear plan for success. By using the StoryBrand Framework, businesses can create simple and relevant messages that resonate with customers, leading to increased engagement and growth.

Jeff Harrison

Summary - Building A Storybrand: Based On The Book By Donald Miller

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