Dan Shortridge

Key selling points:

 • Proven, easy-to-implement PR and marketing strategies for entrepreneurs, small businesses, nonprofits, and anyone who needs to build brand awareness and tell a compelling story.
 • Real-life solutions and success stories from a wide range of industries guide the reader through what works . . . and how to avoid common missteps.
 • Detailed, step-by-step guidance for successful market research, media campaigns, press events, and messaging in print, online, over social media, and on TV, radio, and podcasts.
 • No-nonsense strategies for dealing quickly and effectively with any unexpected negative publicity, media crisis, or other setback.
 • Includes a complete, ready-to-implement media toolkit of templates and examples for creating news releases, social media posts, calendar items, and crisis responses.

Audience:

 • Small business, entrepreneurs, and anyone looking to market their good or services without a marketing budget
 • Nonprofits, schools, and local service organizations
 • Self-publishers

Quill Driver Books

DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

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