Mark Robertson

Learn how you can craft your high converting sales funnel and turn more and more leads into customers!

In this audiobook, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel.

Now, in your case, you don't have to use these exact price points, so this is just going to be an example.

What you'll be able to do in your business is to take this example and compare it to what you have in your niche. You may think about what your competitors are offering, although that's not normally the way that I like to think about pricing, because you're positioning yourself as the only expert that is the very best in the world at doing X, Y, Z. And when you're the only expert in the world that can do X, Y, Z, you can charge more than anybody else, because you're the only person in the world that can do it.

It creates an incredible level of scarcity for you. You're the only person in the world that can do it, so if someone wants to learn what you know, they must purchase it from you. By default, therefore, they must pay your price. It gives you an incredible amount of pricing control when you position the way that I've been teaching.

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