Dr. Jim Anderson

In the world of marketing, a manager has the responsibility to find potential customers, make sure that they know about the company's products, and then equip the sales team to turn potential customers into real live customers. A great deal of these tasks have to do with communication between the marketing manager and different groups: customers, sales teams, senior management, and product developers. In order to efficiently get your message out to everyone who needs to hear it, giving speeches can be a powerful tool. However, just like with everything else that is in your marketing toolkit, you need to understand how to both plan and deliver an effective speech.

What You'll Find Inside: 

 • “ONCE UPON A TIME…” – THE ROLE OF STORYTELLING IN BUSINESS COMMUNICATION 

 • HOW TO MAKE A TECHNICAL PRESENTATION RIVETING

 • PERSUADE AN AUDIENCE USING 3 SECRETS USED BY PRESENTERS

 • KNOW YOUR AUDIENCE: WHAT YOU DON’T KNOW MAY HURT YOU

Just think of all of the great speakers who have gone before you Dr. Martin Luther King, John F. Kennedy, Steve Jobs, the list goes on and on. Now you've been give your chance to change the world! 

I can well image what you are feeling right now – fear, doubt, uncertainty. Don't worry about it. I've got some good news for you – all of those great speakers felt the very same thing. However, they were able to muster up the courage to go out there and give the best speech that they possibly could. They did change the world and you just might end up doing the same thing. 

However, before you go doing that, we've got to make sure that you've got a well-planned speech to work with. Planning a speech is the first step in creating and delivering a powerful and effective speech. In order to plan a speech you need to take the time before you start to write out your speech and think about who you'll be speaking to. 

When planning a speech you need to make sure that you understand the purpose of your speech. Why are you going to go to all of the effort to create and deliver this speech? After you know that, take the time to think about your audience: what do they want from your speech? 

You're going to have to choose what type of speech you want to give. You can choose to deliver an informative speech, a demonstrative speech, an inspirational speech, or a humorous speech. More often than not the speech that you end up giving will draw from all four types of speeches. 

The good news is that I know that you're going to give a great speech and it's all going to start with the planning. Take the time to read this book, learn what you need to do in order to plan a great speech and then go out there and knock 'em dead!

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