Dr. Jim Anderson

I'm pretty sure that we can all agree on one thing: we'd like the next speech that we give to be a great speech. Now the big question that we are all faced with is just exactly how to go about making this happen?

What You'll Find Inside:
 • WHAT’S THE BEST STORY THAT A PUBLIC SPEAKER CAN TELL?

 • JUST HOW DOES ONE CREATE A KEYNOTE PRESENTATION?

 • HOW TO WRITE THE PERFECT SPEECH

 • PERSONAL INFORMATION: HOW MUCH SHOULD A PRESENTER REVEAL?

The one thing that will make any speech appeal to an audience is if we include a great story in it. However, we've got to have a way to figure out what the best story that we can include would be. Every speech that we are asked to give is different, but keynote speeches are the most visible. The good news is that there is a very specific way to go about making this type of speech.

An audience want's to know more about the person who is addressing them. Specifically, they often want to know about the bad things that have happened to you and how you have dealt with them. We get some help in figuring out how to communicate things like this if we go to the pros for help. Jack Welch's speech writer is one person who can lend us a hand.

When we want to write the perfect speech, we need to have the creative ideas that will make it a great speech. Sometimes no matter how hard we try, we just run out of ideas. This is when it becomes time to go read a book. If you are given a short amount of time in which to deliver your speech, you need to very carefully plan out what you'll say. The one thing that you don't want to do in any speech of any length is to use naughty words. 

Stories are so powerful that we really should always be looking to include them in any speech that we give. This includes business presentations. However, we need to be careful about how much personal information we include in our stories because it is possible to include too much.

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