How do you save a brand in crisis?

How do you save a brand in crisis?

0 Hinnangud
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Osa
1831 of 2014
Kestus
19 min
Keel
inglise
Vorming
Kategooria
Majandus ja ettevõtlus

We look at how to rescue brands on the brink.

We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.

If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk

Producer/presenter: David Reid

(Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)


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