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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you can drive more revenue and help clients hit their KPIs.

Key takeaways:

Scale B2B leads through events, corporate webinars, and strategic speaking engagements.

Use AI SEO and content collabs to compound organic growth.

Win enterprise deals by focusing on buyer KPIs and promotions.

Chapters:

00:00 Buying products instead of ads

00:24 Acquiring failing SEO tools

00:44 Corporate webinars for B2B leads

01:29 In-person events and live streaming

02:35 Paid ads, PLG, and expansion

03:26 Conference luncheons and wrong events

04:00 B2B SaaS events and collabs

04:24 AI SEO, webinars, and social content

05:22 Hooks, captions, and social reach

06:11 Sponsoring events and paying to speak

08:17 Repurposing podcasts into infographics

09:23 Peter Thiel’s one-thing focus

10:27 Executive KPIs and revenue focus

11:24 Product growth without marketing

12:19 CEO vs operator responsibilities

12:56 COO profitability test in 2026

14:17 Enterprise sales hack with peer pressure

15:26 Closing by aligning with KPIs

16:25 Helping clients get promoted

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

What's Working For Us In Marketing Right Now?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right views, and why they’re prioritizing enterprise ROI over vanity metrics. You’ll hear behind-the-scenes tests with agencies, influencer hires, internal creators, and global expansion, plus how AI-driven agencies like Single Grain are rethinking content, search everywhere optimization, and work-life balance in a world of SpaceX-level grind.

Key takeaways:

• Riffed, conversational videos beat stiff scripts for real YouTube growth.

• Let sales and client demand choose topics, not vanity views or likes.

• Roundtables, lives, and webinars turn enterprise content into high-intent leads.

Chapters:

(00:00) SpaceX culture and work-life balance

(01:34) Why are intense hours breaking families

(01:45) Revamping our 2026 marketing plan

(02:01) Long form YouTube, scripts vs riffing

(03:36) Thumbnails, packaging, and YouTube hooks

(05:55) AI-focused pitch for Single Grain

(06:10) Short-form content and agency ROI

(09:11) Testing roundtable video formats

(13:06) Hiring influencers vs in-house talent

(18:05) Global expansion, enterprise focus, and email

(19:06) Going live, webinars, and community

(19:40) Wrap up and subscribe CTA

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why SpaceX is Not For Everyone

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs.

Chapters:

(00:00) Scaling, turnover, and growth milestones

(00:37) Hard times reveal true performers

(01:02) Vinod Khosla’s hardest-work question

(01:30) Why Neil turned down CMO role

(03:56) Entrepreneur vs hired gun mindset

(05:45) Keeping or exiting founders after acquisitions

(07:59) Fixing misaligned agency cultures

(11:00) Hiring standards and A-player focus

(14:53) Top grading and raising the talent bar

(17:39) How Neil allocates founder time

(19:34) Founder-led enterprise and franchise sales

(23:45) Leading by example and final thoughts

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts
 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
 Growth Newsletter: https://levelingup.beehiiv.com/subscribe
 Ubersuggest: https://www.ubersuggest.com/
 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

To get ad placements on premium websites, go to https://discover.taboola.com/ms.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools, and the future of marketing. They talk Google vs ChatGPT, TPUs vs NVIDIA, AI startup bubbles, and real-world AI adoption inside their own companies so you can learn how to scale teams, budgets, and output with AI while avoiding “AI slop.”

Chapters:

(00:00) Gemini 3 is a godsend

(02:00) Founder overrides, budgets, and hiring

(04:50) SaaS pricing, add-ons, product speed

(07:00) Gemini AI Studio and Nexus idea

(09:00) Gemini vs Lovable and AI tools

(11:00) Google TPUs, NVIDIA, and AI chips

(12:40) Is AI a bubble for startups

(14:30) AI slop, prompting, and MCP usage

(16:20) Generational AI gaps and KPIs

(18:10) Hiring for metrics and strategy

(20:00) Scaling teams, standards, and AI value

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why Gemini 3 Is A Godsend For Marketers

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth marketing manager, the changing expectations for modern marketers, the evolving CMO role, and the underrated power of email as a revenue engine.

KEY TAKEAWAYS

-Micro influencers drive massive ROI

-Data clarity beats bigger budgets

-Email remains the strongest profit lever

CHAPTERS

(0:00) Building a 2026 marketing team

(01:02) Influencer hire essentials

(02:24) Micro influencer ROI

(04:20) Data and analytics hire

(05:59) Digital PR importance

(07:15) Vibe growth marketing manager

(08:40) Skills modern marketers need

(09:50) CMO role evolution

(11:56) Email as revenue engine

(14:34) Enterprise marketing strategy

(15:59) Final marketing lessons

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

These Are the 3 First Marketing Hires You Should Make

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more than hype. They also discuss bootstrapped billionaires, declining businesses, and the difference between real friends and transactional ones.

Key takeaways:

• AI GEO funding is outpacing proven revenue

• Services outperform pure SaaS long term

• Real relationships drive business success

Chapters:

(00:00) AI GEO startups funding

(02:30) Services vs SaaS scaling

(05:40) Bootstrapped billionaire examples

(14:20) Compounding wealth mindset

(17:30) Real vs transactional friends

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why GEO Startups Are F**ked

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting.

TIMESTAMPS

(00:00) Enterprise leads from podcast sponsorships

(04:47) Awards, judges, and RFP opportunities

(07:16) Single Grain’s AI marketing pitch

(09:05) AI stock analysis fails live

(14:14) Semrush vs Ahrefs vs BrightEdge

𝗔bout the Channel

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer. 

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

To get ad placements on premium websites, go to https://discover.taboola.com/ms

In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-hands or client presentations, and the hidden cost of lazy bullet-point culture. They also shift into personal branding, key-man risk, burnout, and how founders can scale beyond their own name while still using content to fuel enterprise growth.

TIMESTAMPS

(00:00) Why leaders ban PowerPoint

(01:00) Bezos memos vs slide decks

(03:30) When slides actually make sense

(06:30) Six-page memos and deep work

(14:50) Personal brand, burnout, and scale

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES 

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. 

Key takeaways:

-Use influencer deals strategically to offset growing content production costs

-Treat your podcast like a B2B media asset and sell sponsorships directly

-LLM SEO will reward real authority, not short term spammy tactics

Chapters:

(00:00) Why our influencer marketing stance changed

(01:00) Using influencer deals to fund content

(02:20) What we really spend on content teams

(05:24) Turning a money losing podcast into profit

(09:51) How marketers game ChatGPT and LLM rankings

(12:10) Our blueprint to fix ChatGPT style algorithms

(18:49) Final thoughts, lessons and next steps

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.

Key takeaways:

Build lean B2B content teams that prioritize revenue, not just reach.

Use data-driven charts and research workflows to attract high-LTV enterprise clients.

Host intimate in-person events to unlock RFPs and multi-million dollar deals.

Chapters:(00:00) Content costs explode to $250k

(02:00) In-house content vs agencies

(04:30) Data charts and research engine

(06:10) Events outranking webinars for revenue

(08:00) Intimate B2B executive hotel events

(11:30) Speaking inside enterprise headquarters

(16:00) Travel grind, jets and demand

(18:40) Enterprise-focused content over vanity views

(22:00) When paid talks don’t convert

(28:30) Paying to speak at the right events

(31:30) Executive programs and franchise deals

(33:20) Find your best marketing channel

Why is Organic Content So Expensive?

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. 
 TIME-STAMPED SHOW NOTES:
 [00:25] Today’s topic: Google’s New Link Building Rules. 
 [00:30] Google announced the new guidelines around link building.
 [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility. 
 [01:42] What Google is trying to achieve with these new regulations. 
 [02:02] Should we be concerned about these rules? And why it would be beneficial to comply. 
 [03:15] The practical applications to consider.
 [04:06] How Google is providing a middle ground between link equity and no link equity. 
 [04:39] When it is being rolled out and when companies will implement it. 
 [04:52] That’s it for today!
 [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
 Links Mentioned in Today’s Episode:
 Google
 Ahrefs
 SEMrush
 Leave Some Feedback:
 
 What should we talk about next? Please let us know in the comments below
 Did you enjoy this episode? If so, please leave a short review.
 
 Connect with Us: 
 Neilpatel.com
 
Quick Sprout 
 Growth Everywhere
 Single Grain
 
Twitter @neilpatel 
 Twitter @ericosiu
 
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.

Google's New Link Building Rules | Ep. #1164

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