David Meerman Scott, Kevin Nalty
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Beyond Viral : How to Attract Customers, Promote Your Brand and Make Money with Online Video: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
The New Rules of Marketing and PR, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories