Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force3,75 4 5 Autor: Rob Fuggetta Narrador: Jonathan Todd Ross
Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to:
- Discover who your Brand Advocates are and what makes these influential customers tick
- Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels
- Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes
- Reward your Advocates by giving them what they crave most
- Measure results and ROI from advocacy programs
Every company in the world-including yours!-has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
Editorial: Gildan Media
Duración: 7H 31M
Duración: 7H 31M
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