Muestra
Hello, My Name Is Awesome: How to Create Brand Names That Stick - Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Hello, My Name Is Awesome: How to Create Brand Names That Stick

3,75 4 5 Autor: Alexandra Watkins Narrador: Claire Buchignani
Audiolibro.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.

The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.

A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.

This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Idioma: Inglés Categoría: Economía y negocios Traductor:

Editorial: Berrett-Koehler Publishers
Publicado: 2019-10-01
Duración: 3H 50M
ISBN: 9781523084906
Comentarios

Libros similares

¡Escucha lo que quieras cuando quieras!

Una gran variedad de contenido para escuchar a tu manera. Descarga los audiolibros en tu móvil en modo sin conexión, cambia de título tantas veces como quieras, comparte un libro con tus amigos y encuentra tu momento Storytel.

Prueba gratuita de 14 días