4
Economía y negocios
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
© 2014 Ascent Audio (Audiolibro ): 9781469092416
Fecha de lanzamiento
Audiolibro : 1 de octubre de 2014
Etiquetas
4
Economía y negocios
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
© 2014 Ascent Audio (Audiolibro ): 9781469092416
Fecha de lanzamiento
Audiolibro : 1 de octubre de 2014
Etiquetas
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Gerard
2 ene 2022
Amazing
Awildo
22 feb 2022
I love this idea and all in. Right now I’m selling my course and I’m not getting much selling results because I start selling the course without an audience so now I’m going to growth my customer list and publish blogs and then relaunch again and let’s see what happens. Recommend!
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