Näyte
Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses - E. Freya Williams

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

2.5 2 5 Kirjailija: E. Freya Williams Lukija: Kelly Bourquin
Saatavilla äänikirjana.
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
Kieli: Englanti Kategoria: Talous & liike-elämä Kääntäjä:

Lisätietoa äänikirjasta:

Julkaisija: Gildan Media
Julkaisuvuosi: 2015-08-01
Pituus: 7T 6M
ISBN: 9781469062280
Kommentit

Lue mitä, missä ja milloin haluat – täysin omilla ehdoillasi

Lue kuten haluat! Lataa rajattomasti kirjoja offline-tilaan, lueskele useampaa yhtä aikaa, valitse ihastuttavia tarinoita lapsille tai kokeile kirjaa, jota et tiennyt haluavasi kuunnella. Äänikirjat ja e-kirjat antavat lukemiselle uusia ulottuvuuksia.

Kokeile ilmaiseksi 14 päivää