The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet4.0 16 5 Author: Steven G. Mandis Narrator: Charles Constant
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
More information about the audiobook:Publisher: Tantor Audio
Length: 8H 54Min
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