The Creative Process Illustrated - W. Glenn Griffin, Deborah Morrison

The Creative Process Illustrated

The Creative Process Illustrated

0 0 5 Author: W. Glenn Griffin, Deborah Morrison
E-book.
Finally, answers to the question: How are big ideas born?

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.

You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.

The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:

Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Language: English Category: Non-Fiction Translator:

More info about the ebook

Publisher: HOW Books
Published: 2010-08-05
ISBN: 9781440311024
Comments

Similar books

Always have a good book lined up - Listen and read whenever you want

Read and listen to as many books as you like! Download books offline, listen to several books continuously, choose stories for your kids, or try out a book that you didn't thought you would like to listen to. The best book experience you'd ever had.

Free trial for 14 days