David Meerman Scott, Bill Walton, Brian Halligan
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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
The New Rules of Marketing and PR, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
