Digital Product Management

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.

Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.

The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working with developers, sales teams, or agencies.