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The Customer-Base Audit: The First Step on the Journey to Customer Centricity

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Sarah Toms, Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Customer Centricity: Focus on the Right Customers for Strategic Advantage - Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage