The 21st century is a challenging era and the competition is unyielding. As parents, we feel an urgency to prepare our children to face this world. We are constantly seeking the best schools, activities, and programs in the hope that they will give our children that extra leg-up in life. We believe that if we want our children to thrive in this world, we must prepare them with every resource available to us.

In our eagerness to provide everything our children might need, we have lost sight of the basic fundamentals that they require to flourish. Like planning a house to weather the storm, we must ensure that our children's foundations are strong. However, in our haste to cover every avenue that promises an advantage, we have unwittingly compromised that foundation.

It's time to review what is working and what isn't. Supported by case studies and scientific research findings, Brainchild provides keen insights on how to nurture children to reach their full potential.