Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas3,14 7 5 Höfundur: John Pollack Lesari: Sean Pratt
From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today.
Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late.
Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer listeners a fresh approach to resolving some of today's most intractable challenges.
Meiri upplýsingar um hljóðbókina:Útgefandi: Gildan Media
Lengd: 7Klst. 21Mín
Hafðu alltaf góða bók við höndina - hlustaðu og lestu hvar og hvenær sem er
Lestu og hlustaðu á eins margar bækur og þú vilt! Vistaðu bækurnar á tækið fyrir ferðalögin, hlustaðu til skiptis á aðrar bækur, veldu sögur fyrir börnin þín og finndu næstu uppáhalds bókina þína. Með Storytel ertu ávallt með heilt bókasafn í vasanum.Prófaðu frítt í 14 daga