Hljóðbrot
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data - Omer Artun, Dominique Levin

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

2,14 7 5 Höfundur: Omer Artun, Dominique Levin Lesari: Tim Andres Pabon
Hljóðbók.
Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.

Implement predictive marketing at any size organization
Deliver a more personalized marketing experience
Automate predictive analytics with machine learning technology
Base marketing decisions on concrete data rather than unproven ideas
Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Tungumál: enska Flokkur: Viðskiptabækur Þýðandi:

Meiri upplýsingar um hljóðbókina:

Útgefandi: Gildan Media
Útgefið: 2017-07-01
Lengd: 8Klst. 44Mín
ISBN: 9781469067575
Umsagnir

Svipaðar bækur

Hafðu alltaf góða bók við höndina - hlustaðu og lestu hvar og hvenær sem er

Lestu og hlustaðu á eins margar bækur og þú vilt! Vistaðu bækurnar á tækið fyrir ferðalögin, hlustaðu til skiptis á aðrar bækur, veldu sögur fyrir börnin þín og finndu næstu uppáhalds bókina þína. Með Storytel ertu ávallt með heilt bókasafn í vasanum.

Prófaðu frítt í 14 daga