Hljóðbrot
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One - Bernadette Jiwa

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

3,14 7 5 Höfundur: Bernadette Jiwa Lesari: Bernadette Jiwa
Hljóðbók.
It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Tungumál: enska Flokkur: Viðskiptabækur Þýðandi:

Meiri upplýsingar um hljóðbókina:

Útgefandi: Gildan Media
Útgefið: 2013-08-13
Lengd: 3Klst. 37Mín
ISBN: 9781469026909
Umsagnir

Hafðu alltaf góða bók við höndina - hlustaðu og lestu hvar og hvenær sem er

Lestu og hlustaðu á eins margar bækur og þú vilt! Vistaðu bækurnar á tækið fyrir ferðalögin, hlustaðu til skiptis á aðrar bækur, veldu sögur fyrir börnin þín og finndu næstu uppáhalds bókina þína. Með Storytel ertu ávallt með heilt bókasafn í vasanum.

Prófaðu frítt í 14 daga