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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs.

Chapters:

(00:00) Scaling, turnover, and growth milestones

(00:37) Hard times reveal true performers

(01:02) Vinod Khosla’s hardest-work question

(01:30) Why Neil turned down CMO role

(03:56) Entrepreneur vs hired gun mindset

(05:45) Keeping or exiting founders after acquisitions

(07:59) Fixing misaligned agency cultures

(11:00) Hiring standards and A-player focus

(14:53) Top grading and raising the talent bar

(17:39) How Neil allocates founder time

(19:34) Founder-led enterprise and franchise sales

(23:45) Leading by example and final thoughts

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts
 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
 Growth Newsletter: https://levelingup.beehiiv.com/subscribe
 Ubersuggest: https://www.ubersuggest.com/
 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

To get ad placements on premium websites, go to https://discover.taboola.com/ms.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools, and the future of marketing. They talk Google vs ChatGPT, TPUs vs NVIDIA, AI startup bubbles, and real-world AI adoption inside their own companies so you can learn how to scale teams, budgets, and output with AI while avoiding “AI slop.”

Chapters:

(00:00) Gemini 3 is a godsend

(02:00) Founder overrides, budgets, and hiring

(04:50) SaaS pricing, add-ons, product speed

(07:00) Gemini AI Studio and Nexus idea

(09:00) Gemini vs Lovable and AI tools

(11:00) Google TPUs, NVIDIA, and AI chips

(12:40) Is AI a bubble for startups

(14:30) AI slop, prompting, and MCP usage

(16:20) Generational AI gaps and KPIs

(18:10) Hiring for metrics and strategy

(20:00) Scaling teams, standards, and AI value

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why Gemini 3 Is A Godsend For Marketers

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth marketing manager, the changing expectations for modern marketers, the evolving CMO role, and the underrated power of email as a revenue engine.

KEY TAKEAWAYS

-Micro influencers drive massive ROI

-Data clarity beats bigger budgets

-Email remains the strongest profit lever

CHAPTERS

(0:00) Building a 2026 marketing team

(01:02) Influencer hire essentials

(02:24) Micro influencer ROI

(04:20) Data and analytics hire

(05:59) Digital PR importance

(07:15) Vibe growth marketing manager

(08:40) Skills modern marketers need

(09:50) CMO role evolution

(11:56) Email as revenue engine

(14:34) Enterprise marketing strategy

(15:59) Final marketing lessons

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

These Are the 3 First Marketing Hires You Should Make

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more than hype. They also discuss bootstrapped billionaires, declining businesses, and the difference between real friends and transactional ones.

Key takeaways:

• AI GEO funding is outpacing proven revenue

• Services outperform pure SaaS long term

• Real relationships drive business success

Chapters:

(00:00) AI GEO startups funding

(02:30) Services vs SaaS scaling

(05:40) Bootstrapped billionaire examples

(14:20) Compounding wealth mindset

(17:30) Real vs transactional friends

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why GEO Startups Are F**ked

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting.

TIMESTAMPS

(00:00) Enterprise leads from podcast sponsorships

(04:47) Awards, judges, and RFP opportunities

(07:16) Single Grain’s AI marketing pitch

(09:05) AI stock analysis fails live

(14:14) Semrush vs Ahrefs vs BrightEdge

𝗔bout the Channel

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer. 

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

To get ad placements on premium websites, go to https://discover.taboola.com/ms

In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-hands or client presentations, and the hidden cost of lazy bullet-point culture. They also shift into personal branding, key-man risk, burnout, and how founders can scale beyond their own name while still using content to fuel enterprise growth.

TIMESTAMPS

(00:00) Why leaders ban PowerPoint

(01:00) Bezos memos vs slide decks

(03:30) When slides actually make sense

(06:30) Six-page memos and deep work

(14:50) Personal brand, burnout, and scale

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES 

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. 

Key takeaways:

-Use influencer deals strategically to offset growing content production costs

-Treat your podcast like a B2B media asset and sell sponsorships directly

-LLM SEO will reward real authority, not short term spammy tactics

Chapters:

(00:00) Why our influencer marketing stance changed

(01:00) Using influencer deals to fund content

(02:20) What we really spend on content teams

(05:24) Turning a money losing podcast into profit

(09:51) How marketers game ChatGPT and LLM rankings

(12:10) Our blueprint to fix ChatGPT style algorithms

(18:49) Final thoughts, lessons and next steps

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.

Key takeaways:

Build lean B2B content teams that prioritize revenue, not just reach.

Use data-driven charts and research workflows to attract high-LTV enterprise clients.

Host intimate in-person events to unlock RFPs and multi-million dollar deals.

Chapters:(00:00) Content costs explode to $250k

(02:00) In-house content vs agencies

(04:30) Data charts and research engine

(06:10) Events outranking webinars for revenue

(08:00) Intimate B2B executive hotel events

(11:30) Speaking inside enterprise headquarters

(16:00) Travel grind, jets and demand

(18:40) Enterprise-focused content over vanity views

(22:00) When paid talks don’t convert

(28:30) Paying to speak at the right events

(31:30) Executive programs and franchise deals

(33:20) Find your best marketing channel

Why is Organic Content So Expensive?

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insights on scaling, branding, and navigating today’s AI-shaped marketing world, this episode offers real operator perspective without the fluff.

Key Takeaways

• Personal brand boosts early growth but limits long term scalability

• Elite executive programs pay off through deep relationships

• Strong teams reduce key man risk and enable real scale

Chapters

(00:00) Personal brand vs corporate brand

(00:22) YPO and EO executive programs

(01:00) MIT EO program learnings

(01:43) Jason Cohen branding insight

(02:30) WP Engine brand vs founder

(03:13) NP Digital brand evolution

(04:07) Investing during downturns

(05:02) AI impact on agencies

(05:31) A16Z media strategy

(06:26) Founder networks and deal flow

(07:21) Can A16Z thrive without founders

(08:00) Building teams that outlast founders

(09:01) Early careers of Andreessen and Horowitz

(10:14) Netscape and Loudcloud history

(10:40) Lessons from top operators

(10:52) Outro

Personal Brand vs Corporate Brand

To get ad placements on premium websites, go to https://discover.taboola.com/ms.

In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing control rather than just accumulation.

Key takeaways:

• Millionaires build, grow and often exit.

• Deca-millionaires (tens of millions) may sell or bank for the next cycle.

• Billionaires find an unfair competitive advantage, build pricing power, and scale forever.

Chapters:

(00:00) Millionaire vs billionaire mindset

(01:00) Single-digit millionaire reactions

(02:00) Deca-millionaire sell mindset

(03:00) Billionaire monopoly strategy

(05:00) Big tech competitive advantages

(07:30) Why compounding beats selling

(09:20) Purpose, identity and building

(11:00) Closing thoughts

1 Millionaire vs Billionaire Mindset

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! 
 TIME-STAMPED SHOW NOTES:
 [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
 [00:35] The two tools that can help you with the auditing process.
 [01:12] Using Google Data Studio for daily reports on traffic, ads and more.
 [02:21] Making changes when things start to take a turn downwards.
 [03:40] Checking the calendar; sometimes a problem is just a holiday!
 [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
 Links Mentioned in Today’s Episode:
 SEMrush
 Ahrefs
 Google Data Studio
 SuperMetrics
 Leave Some Feedback:
 
 What should we talk about next? Please let us know in the comments below
 Did you enjoy this episode? If so, please leave a short review.
 
 Connect with Us: 
 Neilpatel.com
 
Quick Sprout 
 Growth Everywhere
 Single Grain
 
Twitter @neilpatel 
 Twitter @ericosiu
 
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.

How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172

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