Estratto
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson,Bill Breen

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

3.98 50 5 Autore: David Robertson,Bill Breen Narratore: Thomas Vincent Kelly
Formato: audio.
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, the authors of Brick by Brick not only chart each twist in the company's story but explain precisely what went wrong and how it was fixed. Their clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
Lingua: Inglese Categoria: Economia & Business Traduttore:

Più informazioni

Editore: Random House UK
Pubblicato: 2013-06-27
Durata: 10H 23Min
ISBN: 9781448184552
Recensioni

Come funziona?

1) Crea un account qui sul sito web

2) Attiva la prova gratuita

3) Scarica l’app

4) Inserisci le tue credenziali e accedi all’app

5) Inizia ad ascoltare!

Prova gratis per 14 giorni