A Brilliant Idea Every 60 Seconds
A Brilliant Idea Every 60 Seconds1,5 4 5 Scritto da: Michael Kryton Letto da: Michael Kryton
Most importantly, it is about speed: generating ideas --- right now!
The book is comprised of three components:
• Examining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential;
• The ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible;
• Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development.
Più informazioniEditore: Gildan Media
Durata: 6H 29Min