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Chaotics: The Business of Managing and Marketing in The Age of Turbulence - Philip Kotler,John A. Caslione

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

2.86 7 5 Autore: Philip Kotler,John A. Caslione Narratore: Steven Menasche
Formato: audio.
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Lingua: Inglese Categoria: Economia & Business Traduttore:

Più informazioni

Editore: Gildan Media
Pubblicato: 2017-04-01
Durata: 6H 57Min
ISBN: 9781469066387
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