Product Management for Dummies
Product Management for Dummies3,83 12 5 Scritto da: Brian Lawley, Pamela Schure Letto da: Chris Sorensen
From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
● Create a winning strategy for your product
● Gather and analyze customer and market feedback to maximize revenue
● Prioritize and convey requirements to engineering teams effectively
Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Più informazioniEditore: Tantor Audio
Durata: 12H 54Min