Name: 스토리텔 언리미티드
Brand: Storytel
SKU: 7777
Price: 11900 KRW
Availability: InStock

Ron Adner

The basis of competition is changing. Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Ascent Audio

Management on the Cutting Edge

Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World

스토리텔을 처음 사용하시나요?

다음으로 로그인하세요...

다음으로 계정을 만드세요...

계정 만들기

Enter a Code

Storytel

스토리텔 언리미티로 매월 무제한 청취와 독서가 가능하며, 방대한 오디오북과 이북 카탈로그에 접근할 수 있습니다.