Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 900 000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $169 MXN al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

3 Calificaciones

4.3

Duración
9H 21min
Idioma
Inglés
Format
Categoría

Economía y negocios

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success.

© 2009 Blackstone Publishing (Audiolibro): 9781481585262

Fecha de lanzamiento

Audiolibro: 2 de septiembre de 2009

Tags

    Otros también disfrutaron...

    1. 22 Immutable Laws of Branding Al Ries
    2. Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Jim Cockrum
    3. Extraordinary PR, Ordinary Budget: A Strategy Guide Jennifer R. Farmer
    4. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
    5. Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound Iliyana Stareva
    6. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Brian Halligan
    7. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
    8. Good to Great Jim Collins
    9. Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Jay Conrad Levinson
    10. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
    11. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
    12. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
    13. Range: How Generalists Triumph in a Specialized World David Epstein
    14. Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age Trevor Young
    15. Built to Last: Successful Habits of Visionary Companies Jim Collins
    16. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
    17. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    18. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
    19. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
    20. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
    21. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    22. Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market Brian Tracy
    23. Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Jay Conrad Levinson
    24. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
    25. Pre-Suasion: Channeling Attention for Change Robert Cialdini
    26. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
    27. Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman
    28. The Secrets of Successful Selling Habits Zig Ziglar
    29. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
    30. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    31. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
    32. The Public Relations Handbook Robert L. Dilenschneider
    33. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh
    34. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
    35. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
    36. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
    37. The Intelligent Investor Benjamin Graham
    38. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
    39. Investing in One Lesson Mark Skousen
    40. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
    41. Personal Branding For Dummies: 2nd Edition Susan Chritton
    42. The 25 Sales Strategies That Will Boost Your Sales Today! Stephan Schiffman
    43. How To Speak With Confidence in Public Edie Lush

    Explora nuevos mundos

    • Más de 900,000 títulos

    • Modo sin conexión

    • Kids Mode

    • Cancela en cualquier momento

    ¡Más popular!
    Oferta por tiempo limitado

    Ilimitado

    Nada mejor que un audiolibro para esta temporada.

    $169 /mes
    • 1 cuenta

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    Pruébalo ahora

    Ilimitado Anual

    Escucha y lee sin límites a un mejor precio.

    $1190 /año
    7 días gratis
    Ahorra 40%
    • 1 cuenta

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    Pruébalo ahora

    Familiar

    Perfecto para compartir historias con toda la familia.

    Desde $259 /mes
    7 días gratis
    • 4-6 cuentas

    • 100 horas/mes para cada cuenta

    • Acceso a todo el catálogo

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    4 cuentas

    $259 /mes
    Pruébalo ahora