In April 2019 Lord Ashcroft published the results of his year-long investigation into South Africa’s captive-bred lion industry, showing why this sickening trade, which involves appalling cruelty to the King of the Savannah from birth to death, has become a stain on the country.

Unfair Game, features the shocking results of a new inquiry Lord Ashcroft has carried out into South Africa’s lion business. He shows how tourists are unwittingly being used to support the abuse of lions; he details how lions are being tranquilised and then hunted in enclosed spaces; he urges the British government to ban imports of captive-bred lion trophies; and he demonstrates why Asia’s insatiable appetite for lion bones has become a multi-million dollar business linked to criminality and corruption which now underpins South Africa's captive lion industry.