Cambridge Review Publishing

CREATE AN IDEA THAT SPREADS

 

SHIFTING FOCUS TO INNOVATING OFFERINGS THAT SERVE AS THEIR OWN COMPELLING MESSAGE

 

(MARKETING & GROWTH)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The End Of Traditional Marketing

Introducing The Purple Cow: Be Remarkable

Why "Very Good" Is Now Bad

The Post-Consumption Consumer And The Attention Deficit

The Idea Diffusion Curve: Innovators, Early Adopters, And Sneezers

Engineering Remarkability Into Your Product

Targeting Niches And Influencers, Not The Masses

The Problem With Fear: Embracing Risk And Criticism

Compromise Kills The Cow: Avoiding The Middle

From Marketer To Designer: Inventing The Product

The Power Of Otaku: Passion And Obsession

Measuring And Iterating For Virus-Worthiness

Leveraging The Right Slogan And Story

The Purple Cow Life Cycle: Milk It And Reinvest

Your Path To Remarkability: Asking "Why Not?"

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