Kasper Sierslev

Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls.

Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in-house teams that don’t just save money but drive innovation, elevate brands, and win awards (yes, actual Cannes Lions).

Packed with science-backed insights, battle-tested frameworks, and practical tools, this book delivers everything you need to unleash creativity where it counts.

Want to prove creativity belongs inside the house? This is your playbook.

Brian Robertson

The In-House Club

INCREDIBLE: Under the Hood of In-House Creativity

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