Ahmed Elidrisy

"Beyond the Odds" offers a nuanced exploration of risk perception and management, challenging conventional wisdom and providing fresh insights into how individuals and organizations perceive, assess, and respond to risks.

Drawing on interdisciplinary research and real-world examples, this book examines the cognitive biases and psychological factors that influence risk perception, shedding light on why people often overestimate or underestimate risks.

Through practical frameworks a n d case studies, readers gain a deeper understanding of how to effectively manage risks, navigate uncertainty, and make informed decisions in various domains, from finance and business to health and environmental policy.

Whether you're a risk manager, decision-maker, or concerned citizen, "Beyond the Odds" equips you with the knowledge and tools to navigate the complexities of risk in an uncertain world.

Robert Plank

Beyond the Odds: Understanding and Managing Perceived Risks

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