The use of sales letters had been around for as long
 as direct response marketing have been practiced in
 the conventional “brick and mortar” world. 

 
It certainly didn't take long for direct response
 marketers to carry their offline practice into the
 online world.
 

 

 Thus, you see the practice of one-page-long sales
 letters being used widely today by businesses of various
 sizes to sell and push their products and/or services
 into the Internet marketplace.
 

 
It’s like an electronic salesperson on your behalf,
 and it certainly beats having you to prospect and sell
 to someone else face-to-face.
 

 
A sales letter is considered to produce a good decent
 conversion rate at 2 to 4 percent. You are doing better
 if your sales letter produces above 4 percent. Some
 marketers reportedly produce 6% and some as high as
 20-30% to cold prospects!
 

 
Learn how to improve your conversions by improving how
 you write.
 

 
Get this ebook today!

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