Christine Clifford

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, negotiate for a new job/car/ house, or influence where we have dinner on Friday night, we are pitching, hearing, and closing deals every day. We make our decisions based on the manner in which information is presented to us, and what we believe will be the best deal. That is the focus of Lets Close a Deal how to present information so persuasively it increases the likelihood of getting a yes. The closing part of a negotiation or sale should honor the people involved instead of taking advantage of them. The sales process is not about coercion; its about compassion. Finding the human perspective is key to closing the deal. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrate in step-by-step detail how to present your deal in a compelling way.

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