Martin Cohen

How do generals - and business strategists - outwit their opponents?

Where do designers and artists get their inspiration from?

How can all of us 'pump up the originality' and steer our thinking off the standard, well-worn tracks?

Everyone, as the French philosopher René Descartes pointed out long ago, thinks. That’s the easy bit. The harder part, and what this book is really about, is how to make your thinking original and effective. And here the problem is that too often we don’t really engage the gears of our brain, don’t really look at issues in an original or active way, we just respond. Like computers, inputs are processed according to established rules and outputs are thus largely predetermined. Yet that’s not what makes us human and that’s not where the big prizes in life are to be found.

In the third millennium, we need to think a bit more - not less! And so the focus in this book is on practical suggestions about ways to think better… on thinking strategies that each have their own style, applications and benefits.

Andrews UK

Rethinking Thinking: Problem Solving from Sun Tzu to Google

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