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Driving Digital Strategy - Sunil Gupta

Driving Digital Strategy

Driving Digital Strategy

4,36 11 5 Autor: Sunil Gupta Czyta: Daniel Henning
Audiobook.
Digital transformation is no longer news-it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitising their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Język: Angielski Kategoria: Biznes i ekonomia Tłumaczenie:

Wydawca: Gildan Media
Data wydania: 2020-11-24
Czas trwania: 7H 53M
ISBN: 9781469081694
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