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Strategy Maps - Robert S. Kaplan, David P. Norton

Strategy Maps

Strategy Maps

5 1 5 Autor: Robert S. Kaplan, David P. Norton Czyta: Walter Dixon
Audiobook.
More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool–the "strategy map"–that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy–implementing it in a way that ensures sustained value creation–depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success and target investments in human, informational, and organizational capital.
Język: Angielski Kategoria: Biznes i ekonomia Tłumaczenie:

Wydawca: Gildan Media
Data wydania: 2020-11-24
Czas trwania: 12H 48M
ISBN: 9781469081793
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