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Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance - Felix Oberholzer-Gee

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

4,5 2 5 Autor: Felix Oberholzer-Gee Czyta: Michael Butler Murray
Audiobook.
In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture-the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them.

With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.
Język: Angielski Kategoria: Biznes i ekonomia Tłumaczenie:

Wydawca: Gildan Media
Data wydania: 2021-04-20
Czas trwania: 6H 50M
ISBN: 9781663712783
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