Beyond Advertising: Creating Value Through All Customer Touchpoints - Catharine Findiesen Hays, Yoram (Jerry) Wind

Beyond Advertising: Creating Value Through All Customer Touchpoints

Beyond Advertising: Creating Value Through All Customer Touchpoints

4,25 4 5 Autor: Catharine Findiesen Hays, Yoram (Jerry) Wind Czyta: Karen Saltus
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Holistically orchestrate and allocate resources across all touch points
Redefine expectations of success to align for multi-win outcomes
Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story
Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
Język: Angielski Kategoria: Biznes i ekonomia Tłumaczenie:

Wydawca: Ascent Audio
Data wydania: 2017-05-01
Czas trwania: 8H 40M
ISBN: 9781469066875

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